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Dummy text, often referred to as "placeholder text" or "Lorem Ipsum," is a temporary content solution used in web design and development.

Dummy text serves as a visual placeholder, allowing designers and developers to see how a page will look and function without needing finalised content. This practice is essential in early stages of a project, where the focus is more on layout and design rather than actual text.

Common uses of dummy text:

• Design prototyping: Dummy text is invaluable during the prototyping phase, helping to test different font styles, layouts, and formatting. It ensures the overall look and feel of the page is cohesive before adding real content.
• Content planning: By estimating how much text is required in different sections, teams can use placeholder text to identify areas that might need adjustments or more concise messaging.
• Client presentations: When showcasing designs to clients, dummy text provides a realistic representation of how the final content will fit without being distracted by incomplete drafts.

Ultimately, dummy text plays a crucial role in the web development process. However, it’s important to replace it with real, meaningful content as the project progresses to ensure the final product effectively communicates its intended message and meets user expectations.