We are thrilled to announce the grand unveiling of our newly renovated Kia showroom in Inverness, marking a significant milestone in our commitment to innovation and futureproofing our dealership. With an investment of £500,000, this state-of-the-art facility introduces the Highlands to the future of Kia, aligning seamlessly with Kia's ambitious electrification strategy.
Our showroom stands as the Highlands' first "digital concept store," creating seven new jobs and contributing to our five-year plan of employing 100 staff and doubling turnover to £100 million.
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Innovative Technology at Your Fingertips
The innovative Kia "Showcase" configuration system allows customers to digitally explore vehicles in detail, rotating them to view from every angle, opening doors to inspect interiors, and adding accessories to personalise their experience. This technology also serves as a comprehensive video library, explaining intricate in-vehicle technologies and enhancing the overall customer journey.
Our customer zone offers a "warm, minimalistic, and natural ambiance," while the display area boasts a "futuristic and sleek" design, embodying Kia's vision for an electric future. This renovation aligns with Kia's global electrification roadmap, which includes the launch of six new EV models by 2026, including the latest: the EV3, which will be followed by future models like the EV2, EV4, and EV5.
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A Cutting-Edge Customer Experience
(Dicksons of Inverness Managing Director, Fraser Bryce, and Kia Regional Manager, Paul Bond unveil the plaque marking the official opening of the new Kia showroom)
Managing Director Fraser Bryce shared, "It's the first time that our customers will have had the opportunity to utilise the high-tech capabilities of Showcase. Customers can virtually create the car of their dreams using the amazing technology available. There is also the overall engaging and immersive experience, viewing cars in a gallery-type setting in a relaxing and warm environment."
The showroom's open, modern, and friendly environment invites customers to explore vehicles at their leisure or relax in our comfortable lounge. This design philosophy reflects Kia and Dicksons’ commitment to customer-centric experiences, ensuring visitors feel welcomed and engaged.
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An Exclusive Celebration
On Wednesday, 5th March, we celebrated the official launch with our valued Kia customers, local community members, and Kia Regional Management. The evening was hosted by Kenny Smith from Torridon, featuring delicious food from Grazey Days, entertainment from the Highland Magician, dynamic lighting effects by Prism Event Lighting (which even had Facebook thinking we were being invaded by aliens!), and exciting demonstrations of Kia’s latest electric vehicle technology.
Guests were treated to an interactive and immersive experience, allowing them to see firsthand how Kia is pushing the boundaries of electric mobility. The showroom buzzed with excitement as attendees explored innovative technology, experienced live demonstrations of Kia EVs and got a closer look at the latest models. The Highland Magician kept everyone entertained with mind-boggling tricks, while the lighting effects added a dramatic and futuristic feel to the entire event. The atmosphere was electric - both figuratively and literally - as guests engaged in conversations about the future of Kia and the automotive industry as a whole.
The feedback has been overwhelmingly positive, reflecting the community's enthusiasm for our new space. Many guests shared their excitement about the showroom's sleek design, innovative features, and the opportunity to experience Kia's commitment to sustainability and cutting-edge technology up close. The event truly set the stage for a new era of car buying in the Highlands.
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Visit Us and Experience the Future of Kia
At Dicksons, we represent five brands across the Highland capital, including our £1m affordable second-hand car showroom, CARZAR. We also operate our own parts department and service approximately 15,000 vehicles annually. Our five showrooms - Kia, MG, Nissan, Suzuki, and Carzar - are all conveniently located together on Carsegate Road.
We warmly invite you to visit our new Kia showroom in person to experience the future of Kia firsthand. Explore our innovative digital features, immerse yourself in the engaging environment, and discover how Kia is leading the charge towards an electric future. Your journey towards sustainable driving begins here!